Company Background
Since our incorporation and website launch in 2002, LawyerLocate.ca Inc. has grown to be one of the most recognized legal directories and referral services in Canada.
Natalie Waddell started LawyerLocate.ca in April of 2002 to provide a cost-effective online marketing venue for Canadian lawyers. She found in her own search for a lawyer in the mid-nineties to be very difficult as there was a lack of connection between lawyers and their potential clients. Today, LawyerLocate.ca Inc. has grown to be one of the most recognized legal directories and referral services in Canada.
“I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner, without wasting everybody’s time and effort” - Natalie Waddell.
The purpose of the website is not only a benefit to the public with a free Canadian-wide referral service that is accessible on any device, it’s also a cost-effective advertising venue for all Canadian lawyers. Our membership base and our website traffic have increased exponentially since the launch. We continue to aggressively market the site globally, both online and offline, in efforts to generate quality potential clients for all our members, regardless of where they are located in Canada.
Our Team
Natalie Waddell
President and Founder
Natalie was spirited to start this company after a frustrating and poor personal experience when searching for a lawyer back in the late nineties. “I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner – without wasting everybody’s time and effort”, explains Natalie.
Natalie brings a passion to the business that ensures the entire LawyerLocate.ca team strives to improve the service for both lawyers and the general public. To that end, she is committed to ongoing communication with our members and welcomes and relies on clients’ input to continually evolve the service to make it better for all.
Mark C. Robins
Chief Executive Officer
Mark came to LawyerLocate.ca Inc. with thirty years involvement in the Canadian legal industry. As a respected investigative consultant, Mark has worked with some of the largest and smallest law firms in Canada. His additional background in sales and marketing, as well as his knowledge of business operations, helps to guide LawyerLocate.ca Inc. in providing a superior service to each and every one of our members.
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